How Do You Calculate Pay-Per-Click in Digital Marketing?
In today’s digital landscape, businesses heavily rely on online advertising to drive traffic, generate leads, and increase sales. One of the most widely used advertising models is Pay-Per-Click (PPC), a method where advertisers pay a fee each time their ad is clicked. Understanding how PPC works and how to calculate its cost effectively is essential for optimizing ad campaigns and maximizing return on investment (ROI). In this blog, we will explore what PPC is, how it works, the key metrics involved, and how to calculate PPC costs accurately.Continue reading





